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Byron McCaughey

BIO

Provisional Psychologist & Performance Specialist

As a venture-backed startup founder turned psychologist, I specialise in helping individuals and teams unlock their true potential through evidence-based strategies that enhance mental wellbeing and optimise performance.

With a unique blend of firsthand experience in high-pressure environments and formal psychological training in a clinical setting, I understand what it takes to thrive under pressure and achieve peak performance.

My work focuses on equipping individuals with tools to build resilience, foster emotional intelligence, and overcome psychological barriers. I employ proven frameworks to enhance clarity, decision-making, and focus—key elements for success on and off the field.

With dual master’s degrees in Psychology and Business Administration (MBA), I bring a holistic understanding of human behaviour, motivation, and performance. I run workshops and one-on-one sessions grounded in psychology, helping individuals reach their full potential while staying aligned with their values.

Damien Kwok

BIO

A competitive athlete and strength coach, Damien offers a unique combination of corporate and personal training expertise. Fluent in English and Cantonese, he brings over 20 years of experience from industries like IT, finance, and fitness. His counselling approach is grounded in understanding the impact of upbringing, culture, and life experiences on mental well-being. Damien specializes in helping clients overcome issues like anxiety, addiction, and body image struggles through a safe and empathetic therapeutic process. By drawing from methods like Cognitive Behavioural Therapy and Acceptance and Commitment Therapy, he guides individuals towards building self-awareness, resilience, and a constructive path forward.

Our program is committed to supporting athletes, parents, and coaches in achieving their goals by addressing the mental and emotional challenges that can hold back performance. With our combined expertise, we aim to transform mindsets and empower individuals to thrive both on and off the field.

Liz McCaughey

BIO

Liz is the life experience that breathes wisdom and relatability into our program. As the co-founder of AMindset and Kumara, Liz has over 20 years of clinical expertise in treating psychological challenges, including depression, anxiety, and relational conflicts. She seamlessly blends psychology, spirituality, and human potential to deliver workshops filled with both insight and laughter. Having worked across diverse fields—from air traffic control to psychotherapy—Liz’s multifaceted career gives her a unique depth of understanding. She is dedicated to empowering others through mindfulness, emotional resilience, and stress-relief techniques. Liz’s global adventures and commitment to wellness make her a compassionate and seasoned guide for personal and professional transformation.

Anoush Davies

BIO

Anoush is a mother of four, with three football-driven sons who serve as captains on their teams. She holds a Master’s degree in Psychology and Neuroscience of Mental Health from King’s College London and is a certified Professional Coach (PCC) by the International Coaching Federation. Anoush is committed to harnessing the power of the subconscious mind to help athletes and families thrive, and her unique approach integrates her knowledge in integrative psychology, emotional intelligence, and hypnotherapy. With a global perspective shaped by living in seven countries, she combines modern psychological insights with practical strategies for growth. Anoush’s coaching empowers individuals to break free from limiting beliefs, unlock their full potential, and achieve extraordinary results.

FAQ

More Details

1. What is Performance Mindset Unlimited (PMU)?

PMU provides mindset training, coaching, and well-being programmes designed for young athletes, coaches, parents, and organisations. We specialise in helping individuals develop mental resilience, confidence, and focus to enhance their performance both on and off the field.

2. Who can benefit from PMU’s programmes?

Our programmes are tailored for:

Young athletes (aged 7+)
Coaches and sports professionals
Parents of young athletes
Football academies, clubs, and sports organisations
Educational institutions
Corporations seeking to integrate performance mindset training

3. What topics do your programmes cover?

We offer training on a range of mindset and performance topics, including:

Growth mindset and resilience
Goal setting and motivation
Building confidence
Focus and concentration techniques
Overcoming fear and pressure
Effective communication for coaches and parents
Sports psychology principles for young athletes

4. How are the programmes delivered?

Our programmes are flexible and can be delivered through:

One-hour, half-day, or full-day workshops
In-person and online coaching sessions
Performance mindset sessions integrated into holiday camps
Downloadable materials, coaching tools, and workbooks
Customised content for academies and organisations

5. What is the difference between coaching and counselling?

Coaching is a proactive, goal-focused approach that helps individuals unlock their potential, improve performance, and develop practical strategies for success. It is future-oriented and designed to enhance skills, mindset, and resilience in sport and life.

Counselling, on the other hand, often focuses on emotional healing, past experiences, and psychological well-being. While both are valuable, coaching is ideal for athletes, coaches, and parents looking to strengthen performance, confidence, and mental skills.

6. Can the programmes be tailored to my club or organisation’s needs?

Yes! We tailor our programmes to fit your specific requirements, age groups, and training schedules. We begin with an initial consultation to understand your objectives and create a customised approach that works best for you.

7. What are the benefits of mindset training for young athletes?

Mindset training helps young athletes:

Stay focused under pressure
Develop resilience and bounce back from setbacks
Improve confidence and self-belief
Set and achieve meaningful goals
Build emotional intelligence and communication skills
Enhance performance and overall well-being

8. How do I get started with PMU?

Simply get in touch with us via our website or contact us to arrange an initial consultation. We will discuss your needs and design a tailored programme that suits you, your team, or your organisation.

9. Where is PMU based, and do you offer global services?

We are based in Hong Kong and Dubai but operate globally. Our services are available both in-person and online, making them accessible to athletes, coaches, and organisations worldwide.